Wednesday 24 January 2018

Reflections from the Man in the Mirror - Timothy A. Natale

The author Timothy A. Natale in his book Reflections from the Man in the Mirror, beautifully brings out the theme 'Life is the ultimate team sport'. 

The book is a narrative of the life and experiences of the author and the lessons drawn from each individual who forms a part of his team in the game of life. 

He book brings out important lessons and gives in depth insights into life's truths and the writings will enable you to relate to the experiences as well and take away these life lessons for your own personal development. A good book to reflect on the influence of people: family and acquaintances, in your life.

Sunday 21 January 2018

Essentials of Marketing Research – Paurav Shukla

The book Essentials of Marketing Research by Paurav Shukla defines marketing research, marketing research problems and discusses the role of marketing research in marketing information systems and decision support systems in the market research process.

The most important dilemma that all companies face at some point or the other is reaching the target consumer and in this book, Paurav Shukla clearly explains how a marketing researcher can help fill the gap by asking the right questions.

The master plan or ‘research design’ is also explained in simple terms and enables the reader to get a clear perspective. Uses of data, methods of research, sampling, measurement scales, etc., are clearly explained.

This book is ideal for students, researchers and any one looking to advance their knowledge about marketing research.

No Good Deed - M. P. McDonald

No Good Deed by M. P. McDonald is a psychological thriller where Mark Taylor finds an old camera while on a freelance job in Afghanistan. While the camera gives him great photographs, it triggers dreams and these dreams turn into disasters exactly as Mark envisions them. Mark tries and warns the government who then label Mark guilty.

As you turn the pages you travel through what Mark has to go through on account of his dreams. With no hope of Mark getting away, the author keeps you gripped through the events that take you through Mark’s dealings with the government and his struggles to convince them of his innocence.


When Passion Rules – Joanna Lindsey

Johanna Lindsey writes stories that can be devoured and savored and forms leisure reading. She has interesting characters and an exciting plot which keep readers wanting to know what’s next.

Alana, raised by Poppie, has been trained in the arts and all lessons given to a royal family member. As the novel unveils her true reality, she is faced with dangerous intrigues and is exposed to shocking secrets.


The book is quick paced and light-hearted and is ideal for a holiday read.

Wednesday 17 January 2018

Wildly Simple: Free Your Happiness Through the Power of Nature (Book 1) by Kate Lockhart

The book is a guide to engage with nature. Being one with nature enables you to free yourself from stress and brings you happiness. 

The book is an easy guide and resource book that is simple to read with very practical guidelines that help you indulge in your surroundings and engages your conscious mind to help you focus on true happiness.

The book encourages you to record your feelings and experiences as you practice engaging yourself with nature and is very practical and easy to follow. The simplicity of words and the basic practice sessions are encouraging and assist you to communicate with your surroundings. It provides helpful information on how you can get support to practice connecting with nature. While it requires you to practice to experience all that the book promises, the exercises are easy to follow and totally achievable.


In this age of constant stress and depression, Wildly Simple by Kate Lockhart, is a good self help book and must read for those who love to experience nature as a healer and a good starter for those who are seeking happiness and peaceful reflection. 

The Women in the Castle - Jessica Shattuck

The novel The Women in the Castle by Jessica Shattuck is set in post World War II Germany. The Bavarian Castle that hosted German high society, now houses three widows whose lives and fates form the story of the novel. The castle now in ruins post the defeat of Nazi Germany, was witness to a plot to assassinate Adolf Hitler.

A power historical novel, it is a page turner with twists and fascinating events that weave through the past, present and future lives of three widows. The choices they make, the burdens they carry and their survival through it all as the story unfolds exposes the lives of the widows, their secrets and brings forth forgiveness through the exposure of the truth and memories of the past.


The novel gives the reader a new perspective on the truths about the situation of women in the post World War II period. It creates vivid pictures of difficult to comprehend situations through the lives of people, places and actions. A must-read for those who love historical fiction.

Saturday 13 January 2018

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) by authors Christopher Zerres and Michael Zerres, Roger Baran.

CRM is an integral part of businesses today. With increasing competition, economic changes and customer knowledge gained through relationship development it is important to understand and acknowledge the need for CRM.


The book covers the basic concepts of CRM. The concepts are explained in a clear and lucid manner. An ideal book for anyone trying to understand the basic concept of CRM, the book is a short and quick read which gives you an overview and enables you to get a better understanding of the concept.

You can get a free copy of the book at:

Thursday 11 January 2018

The Twelve Lives of Samuel Hawley - Hannah Tinti

The Twelve Lives of Samuel Hawley is a modern day thriller featured in the most anticipated book lists of 2017.

Samuel Hawley and his daughter Loo are on a roller coaster road trip. The Plot describes the life of a young girl who is trying to find her identity amidst the chaotic road trips and during her stay at her late mother’s hometown. Grappling with the realities thrown at her, Loo learns all about her father whom she idealizes.

The chapters take the reader through adventures, mishaps, disaster, murder and exposes events that stretched for years. The suspense creates tensions and as the novel progresses a thrilling story of love unfolds.


The reader will find the novel to have a scarred past, with symbolism and mythic resonance that follows through like a shadow and keeps you gripped through the violence. The author Hannah Tinti brings out interesting aspects of each character as the story unfolds and it is a well paced sensitive novel. 

DIABLO - DOUGLAS MISQUITTA

  Diablo by Douglas Misquitta is an informative and entertaining action packed novel based on contemporary geopolitics. FBI Agent Kirk Ingra...