Customer Relationship Management (CRM) by authors Christopher Zerres and Michael Zerres, Roger Baran.
CRM is an integral part of businesses today. With increasing
competition, economic changes and customer knowledge gained through
relationship development it is important to understand and acknowledge the need
for CRM.
The book covers the basic concepts of CRM. The concepts are
explained in a clear and lucid manner. An ideal book for anyone trying to
understand the basic concept of CRM, the book is a short and quick read which gives
you an overview and enables you to get a better understanding of the concept.
You can get a free copy of the book at:
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